MyLimeCan a guarantee last forever?We have always thought Bottega Veneta pieces were investments to last a lifetime, but now the fashion house is proving that is 100 percent…Nov 22, 2022Nov 22, 2022
MyLimeIs CryptoPunk the new trendiest brand?Some are sporting their NFTs on their Twitter profiles, and others are wearing them around their necks in diamond-studded rose gold, or at…Aug 23, 2022Aug 23, 2022
MyLimeAre big brands really concerned about sustainability?According to a survey by Wunderman Thompson Data, 86% of respondents expect businesses to play a part in solving big challenges such as…Sep 7, 2022Sep 7, 2022
MyLimeLuxury and Sustainability: Can one exist without the other?The luxury industry has enjoyed a stellar, “V-shaped” rebound from the pandemic, with sales recovering to $301 billion in 2021, climbing 7…Jul 5, 2022Jul 5, 2022
MyLimeIs Streetwear still a Flex?Virgil Abloh, the founder of Off-White and the menswear artistic director at Louis Vuitton, before his premature departure, declared that…Jun 7, 2022Jun 7, 2022
MyLime10KTF: The new Shoe Surgeon of NFTsHave you heard about LA creator The Surgeon?May 25, 2022May 25, 2022
MyLimeRolex: another victim in the Far West MetaverseThe Metaverse is getting luxury watches.Apr 11, 2022Apr 11, 2022
MyLimeGotta catch ’em all: the power of collectibles and memorabiliaMemorabilia are objects kept or collected because of their associations with memorable people or events.Mar 28, 2022Mar 28, 2022
MyLimeThe new frontier of Hyper Luxury: The phygital ownershipAs luxury searches out NFTs, in-game worlds, and 3D virtual real estate, opportunistic players are racing to be the first to get there…Mar 14, 2022Mar 14, 2022
MyLimeMyLime: The real hacker projectRecently, one of the boldest moves in the fashion industry took place. Gucci and Balenciaga’s creative directors, Alessandro Michele and…Nov 22, 2021Nov 22, 2021
MyLimeGoing beyond what you do for value creation: The Winery caseIn this article, we will have a look at a new event of value creation and enhancement in a new sector. In our previous article, “Going…Nov 9, 2021Nov 9, 2021
MyLimeThe power of iconic products and why they can be an investmentEach day we are presented with new products that enter the market. From billboard commercials in the streets to advertisements while…Oct 1, 2021Oct 1, 2021
MyLimeThe “limited edition strategy” and why it worksRecently, we are witnessing collaborations and limited editions popping out everywhere, from cosmetics and fashion to video games and…Sep 9, 2021Sep 9, 2021
MyLimeGoing beyond what you do for value creation: The Rolex caseIt is because Rolex has always stressed the fact that each watch has a story. They have always had ambassadors that, besides their …Aug 3, 2021Aug 3, 2021
MyLimeThe New Age of Luxury through TechnologyBy 2030, all of the world’s luxury markets will change drastically mainly due to the massive disruption created by technology. The luxury…Jul 21, 2020Jul 21, 2020
