Since the covid outbreak, the way of doing business has dramatically changed. The pandemic has contributed to expanding and accelerating the adoption of internet-based services and experiences. Online channels during the pandemic experienced increased ease of transactions and looked for new ways to inspire consumers. As of today, we are…

The luxury industry has enjoyed a stellar, “V-shaped” rebound from the pandemic, with sales recovering to $301 billion in 2021, climbing 7 percent above 2019′s pre-crisis levels in constant exchange rates, according to consulting firm Bain&Co. …

Digital assets are everywhere in the news these days: cryptocurrencies, stablecoins, or non-fungible tokens (NFTs), just to name a few. Their applications are even more varied, from representing financial instruments to safeguarding the authenticity and ownership of digital IP or physical assets. An important development is to be able to…

As luxury searches out NFTs, in-game worlds, and 3D virtual real estate, opportunistic players are racing to be the first to get there, betting on a first-come, first-served premise. The race to own the Metaverse and virtual intellectual property is on. But in this race to digital environments, many brands…

Virgil Abloh, the founder of Off-White and the menswear artistic director at Louis Vuitton, before his premature departure, declared that streetwear was dead, but did he mean it? The designer has been chastised for calling streetwear “a fading phenomenon”, despite his reputation for pushing the boundaries of current fashion. However…

Have you heard about LA creator The Surgeon? Dominic “The Shoe Surgeon” Ciambrone, Surgeon Studios is a Los Angeles-based collective of creatives, built to inspire creativity, further the industry, and push the unique and timeless craft of custom shoemaking and design. The creative artisan creates custom-made shoes, for this reason, called Bespoke, slightly different from Tailor-Made which is…

In these past months, we have seen a surge in digital experiences, thanks to the recognition that NFTs are getting all over the world. Digital spaces like Decentraland, The Sandbox, and many others are getting crowded with brands that want to share their vision of these new worlds and show…

Decentralization seems to be a game-changer in every field. — We hear about it often and everywhere, DeFi is one of the most used words in the crypto world. Just think that if we write the word in the google search, we get 2.780.000.000 results. But the real question is… do we really know what it is? In this article…

The Metaverse is getting luxury watches. Brands like Nike and Adidas, as well as fashion houses like Gucci, Versace, and Ralph Lauren, are among those looking at the expanding intersection of the “real” and “virtual” worlds and filing trademark applications for use of their marks in the metaverse. But, life…