Metaverse in common knowledge More than a year has passed since Facebook announced the rebranding to Meta and would focus its future on the upcoming “Metaverse”. In the past year, what the term means is still unclear to everyone, and in this article, we will clarify it. To help you get a sense of…

We have always thought Bottega Veneta pieces were investments to last a lifetime, but now the fashion house is proving that is 100 percent the case. As unrealistic as it may sound, an indefinite guarantee does exist, and Bottega Veneta is its creator. The Maison has introduced a new service…

Building communities has become a greater priority for marketers in recent years as a means of forging stronger connections with consumers. These communities provide businesses with a singular opportunity to strengthen relationships with customers and cultivate a sense of loyalty and belonging. The target audience’s demands and interests must be…

It is not surprising that prominent brands are beginning to investigate the potential of Web3 technologies as the world becomes more digital. But why are these well-known figures so thrilled about it? The production of digital collectibles is one of the most intriguing ways that businesses are employing Web3 technologies…

The NFT market is at an all-time low; recent figures say that transaction volume has fallen by 98%. What does this mean? Does it mean that the NFT was merely a speculative bubble with no value for society? The answer is no. Most NFT projects had no intrinsic value, and…

Web2.5 is the most plausible near future — The true essence of the internet is the democratization of knowledge and communication. From its earliest roots as ARPANET, the internet has been used to close the information gap over time and distance, increasing access for everyone. That same spirit fuels the current Web3 movement, as entrepreneurs and innovators work…

Digital product passport (DPP) is a seemingly complicated word you will hear mentioned more and more often. The reason why we are so confident about this is the great added value derived from a technological solution like this. Transparency will be a great added value for brands, which are incentivized…

A reflection on NFTs IP rights — Intellectual Property — This is a category of property that includes intangible creations of the human intellect. The best-known types are copyrights, patents, trademarks, and trade secrets. The main purpose of intellectual property law is to encourage the creation of a wide variety of intellectual property. To this end, the…

According to a survey by Wunderman Thompson Data, 86% of respondents expect businesses to play a part in solving big challenges such as climate change. 88% of respondents believe sustainability should be a standard business practice, and 89% believe brands should do much more to reduce their carbon impact. Luxury…